Platinum Sports was a sports retail outlet in need of branding. They had no clear understanding of their target market and no continuity in their identity and promotional material. This projected a diluted and confusing message.
Forge Creative clearly defined their target market and worked with Platinum Sports to determine how they wanted to portray the company. This flowed on to logo design, stationery and collateral material, and in-store signage.
The use of metallic finishes in printed material and signage reinforces the store’s name and gives a strong and unique look.