DadSkills

DadSkills is a new and innovative project – online childbirth education classes for men. It offers easy to use videos online to explain how men can assist their partners during and after childbirth.

A brand identity needed to be developed and then applied to promotional material and website. Forge Creative took an illustrative approach in the logo, to visually describe men and babies and also the confidence and pride you will have after gaining information from the training.

The subsequent application of the brand identity uses older style, certificate-like borders and graphics to suggest your ‘graduation’ into becoming a truly ‘skilled Dad’.