Interactive Arts

This company has a great offer; being an online art gallery providing unique, original art for sale or rent. However their original brand identity missed the mark in communicating these and other important features that the company wanted to project.

The new logo has a good mix of art and web elements, is balanced well with the company name and URL and suggests the ‘interactive’ element of choosing your very own piece of art. The style is fresh and approachable and communicates well to both corporate and home purchasing markets.