Everyoneâ€™s heard of the expression â€˜you get what you pay forâ€™ and it is the same for graphic design.
There seems to be a growing market for inexpensive design services in the past few years. And a rise in design crowdsourcing, where a company or individual will approach a crowdsourcing company, ask for say, a company logo to be created, and get numerous options for them to choose from by unknown groups of people. A low rate is asked of by the crowdsoursing company with a â€˜prizeâ€™ given to the winning entry (of, on average, a couple of hundred dollars).
Now we feel this is wrong on quite a few levels. Its obviously bad for the graphic design industry, undermining the importance of designers and sending the wrong message of what a designer is worth. But its also bad long term for the company using the service. They might get a logo that is cheap, but would it really be reflecting the brand as strongly as possible. Would the designer truly understand the target market, competition and the ways in which the company is unique. And apart from that, could there be a long term relationship with someone who truly understands a companyâ€™s brand and how to communicate it effectively, as well as assist with the application of the brand identity for printed material, stationery, promotional material, website and so on – I donâ€™t think so.
We feel its important to go directly to experienced graphic designers to get a better service. Designers like us who have a wealth of knowledge gathered from years of work in the industry. Designers who will ask in depth questions and spend the correct amount of time on projects to come up with the best solution, that is well conceived, unique and takes everything into account. The return you will get and level of professionalism you will receive from using this route will far outweigh the cost.