Torque IT

EIS (as they were then known) came to Forge Creative looking to have a more professional brand identity. They felt their current identity wasn’t helping them compete at the level they required. The name ‘EIS’ was seen to be confusing and gave no insight into the company, so a renaming exercise was suggested. After several options ‘Torque IT’ was agreed upon as it suggested the speed at which the company were known for, as well as the play on words relating to them being able to ‘talk’ IT.

The next item in the branding exercise was the company logo. A simple logotype was chosen which had a clean and corporate feel, as well as being quite dynamic. This brand identity was then applied to stationery, internal documents, uniforms and signage.

The company now has the confidence to compete at a higher level, having a stronger brand identity which is unique and communicates effectively to their target market.