Finsense

This financial services company needed to refresh their identity. They found their existing brand identity lacked in the professionalism of other companies within their industry.

The first stage in the process was to update their logo. The scale symbol was found to work well in suggesting the balance between finance and life. Varying scale options were developed including a stylized ‘f’ version which reinforced the company name. Colour, font and tagline variations were considered and applied to the final logo version. This was then applied to stationery and promotional material.

The final brand identity for Finsense is bold and strong, projecting the high level of professionalism they were seeking.