Torque IT

EIS (as they were then known) came to Forge Creative looking to have a more professional brand identity. They felt their current identity wasn’t helping them compete at the level they required. The name ‘EIS’ was seen to be confusing and gave no insight into the company, so a renaming exercise was suggested. After several options ‘Torque IT’ was agreed upon as it suggested the speed at which the company were known for, as well as the play on words relating to them being able to ‘talk’ IT.

The next item in the branding exercise was the company logo. A simple logotype was chosen with the ‘Q’ letterform being replaced by the tachometer of a vehicle dash board. The needle creates the tail of the ‘Q’ and again reinforces their high speed service. This brand identity was then applied to stationery, report covers and presentation folders. Further application was then carried out as the website was developed.

The company now has the confidence to compete at a higher level, having a stronger brand identity which is unique and communicates effectively to their target market.

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> See the Torque IT website page