Archae-Aus
This archaeology company required re-branding for their dated image. The use of a lizard graphic was retained from the previous logo, so as to still be identifiable, but was updated in shape and colour to reflect a more lively style. The icon has been embossed wherever printed to reinforce this lively feel, which suggests an empathy for all living things in the group’s area of operations.
The overall style, stock and colours used in the printed material reflects the Australian countryside as well as promoting the company in a professional and corporate way.
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